September has already arrived, and the rest of 2010 has only been for more than three months. Looking back at the path taken by the home industry this year, you will find that in the past nine months of 2010, the home industry has had many unforgettable events and exciting brands. The following is just a review of the 8 classic events of the 2010 building materials home industry together with the editors of Jiuzheng Building Materials Net! First, 3A green paint: environmental protection, public welfare, parent-child In the coatings industry, 3A environmental protection paint has always been known for its environmental protection. It is loved by the new generation of consumers who are increasingly concerned about environmental protection. The 3A green paint action in 2010 is also worthy of the title of “environmental benchmarkâ€. Since the beginning of the year, 3A Green Paint has joined hands with the climate organization and launched the “A bucket of trees to paint a tree: the forest of love and dreamsâ€. In the next three years, 3A green paint will donate more than 300,000 seabuckthorn trees to poor areas in the northwest, help change the poor natural environment and improve the living standards of local people. At the same time, the “Love Baby Challenge 3A Spokesperson†contest was also launched simultaneously. Through the attraction of children from all over the country to participate in environmental sharing and strive to be the 3A spokesperson, we can achieve the role of strengthening environmental protection and caring awareness in the next generation of thoughts. From the 108th to the 10th. In addition to the birth of Gemini, 3A Green Paint not only created a new model of paint endorsement marketing, but also allowed environmental protection, love, and public interest to be integrated into the family and family life of millions of families. Second, Ou Shenuo ceramics: luxury porcelain feast, value storm, a new definition of new elite Ousheno Ceramics has always been a leading company in the ceramics industry with “innovationâ€, “originalâ€, “environmental protection†and “luxuryâ€. Earlier this year, Ousheno Ceramics was “operating in ceramics fashion†and “no bricks in the worldâ€. Based on the two brilliant times, the concept of "elite porcelain life of elites" has been recognized and praised by the vast number of consumers and widely disseminated. Ou Shenuo ceramics adhere to the "original, is the luxury porcelain; luxury porcelain, is the elite!" The concept of combining modern elite life and luxury porcelainism, creating such as Tianyan full polished glazed tiles, platinum glass Bricks, luxury tiles, IC microcrystalline jade products and other ceramic tiles filled with aristocratic atmosphere, and the European Shenano ceramics believe that only a low extravagant ceramic style can complement the elite life. In May 2010, EuroShinor launched the “National Extravagant Porcelain Experience Experienceâ€. In August, it strived to create the “Luxurious Porcelain Value Theory†with original content, environmental protection, and design as the main connotations, aiming to build luxury porcelainism. Become a fashion mainstream. Third, Shen Luda bathroom: faucet upgrade Times change, the product must also change with the needs of consumers. Today, with the popularization of intelligentization, the reform of the sanitary ware industry is imminent. From the enterprise itself to product manufacturing, Shenluda Sanitaryware took the lead in lifting the banner of reform. In August 2010, Shenluda Sanitary put forward the slogan of “faucet upgrading†and fully promoted the popularization of CNC thermostatic faucets, making the entire sanitary industry and even the household industry refreshing. In order to allow more consumers to enjoy the smart and fashionable products provided by Shenluda Sanitary Ware, and at the same time focusing on improving the end market services, Shenluda Sanitaryware successively sent out 60 Ford cars in the early part of this year and handed them to dealers everywhere. IV. Nature Flooring: Zero Carbon Action Low carbon, environmental protection, and health are all hot words in 2010. The well-known floor brands of nature floors have launched many environmental protection activities such as “I plant trees for the Yellow Riverâ€, “I plant trees for the Yangtze River†and “I plant trees for consumers†and other environmental protection activities. In June 2010, the Champions League formed by companies such as Nature, Midea and NVC Lighting, together with the China Greening Society, organized the “I Zero Carbon Planting Tree†event and organized more than 100 people from Shanghai to host the Expo. Consumer representatives across the country participate in the tree planting initiative and advocate creating a “zero-carbon city†to promote zero-carbon life. The 2010 annual national zero carbon home design contest, the introduction of zero-carbon flooring and other initiatives, the use of "zero-carbon" move their own excellent quality and high sense of responsibility to spread smart. V. TATA Wooden Doors: Video Signing In early 2010, TATA Wooden Doors used a video conferencing system to hold a vast presidential signing event. The marketing form signed by the president is not new in the home furnishing industry, but TATA announced that it was a signing sale. At the same time, it used videos to mobilize the interest of a lot of netizens. The effect of signing sales is also very good. From the relatively technical sales forms such as video signing to the marketing slogans such as “writing a pen,†TATA wooden doors have been continuously running on the road to innovation. Since the beginning of September, Tianwei Ceramics has fully launched the “filial piety culture†concept of “Thirty and Lai Xiao, the first 100% of bricks dedicated to parents,†and promoted the "Thirty" men's and women's personalities for career success and family development. The filial piety of parents' actions is further reflected in every detail of home improvement, giving parents 100% good bricks, creating a perfect quality space, and creating a perfect old age life for parents. This is the first domestic ceramic company to promote the "filial piety" culture of the well-known brands, but also the first to "create a perfect space" for the management of first-line ceramic brand advocates. It is understood that Tianwei Ceramics has always been “pursuit of 100% bricks†as its design concept to create a series of products that are deeply loved by consumers, including royal impressions, smart seamless color tiles, and other star tiles such as Heshan Stone. In May this year, the "Royal Impression" series was launched. It combines the honors of the royal family of Spanish origins with the development of modern oriental art. Through tiles, it conveys to the masses of consumers a "royal" gourmet product with collectible value and decorative value and guides consumption. The person creates his own perfect space. Seven, Yuanzhou decoration intimate contact with Durara In April this year, the fashion blockbuster “Durala Promoted Career†was popular throughout the country. Attentive audiences will find that the figure of Yuen Chau’s decoration has appeared many times in the movie. According to public information, during the screening of "Durala", Yuen Chau has launched a series of marketing campaigns such as "Side-dressing, promotion to the side", "360-degree harmony and Yuen Chau Movement", etc. With good market repercussions, sales performance has also increased significantly. In particular, the concept of “promotion at the edge of decoration†has been recognized by many consumers. At the same time, corresponding promotional activities have appeared on the Internet, which has become a combination of topics, events and activities. FEA network integrates marketing communications. Eight, Apollo bathroom: interpretation of the perfect bathroom life In ancient Greek mythology, Apollo was the god of the sun. At the same time, Apollo was also considered as the god of literature and art, in charge of light, youth, medicine, animal husbandry, music, etc. It is a protector of humanity, a god of light, a prophet of God, and migration. The god of protection for seafarers, the god of medicine, and the god of disasters. Named after Apollo, Apollo Bathroom adheres to the spirit and noble character of the sun god, impresses the consumers with fashion and elegant design, wins the market with excellent quality, and creates a better life for the consumers with the leisure bath life proposition. It was in 2010 that, in the name of leisure and perfection, "Oriental Pearl" Michelle Reis and Apollo became involved in a legendary bathroom experience. According to public reports, in March 2010, Michelle Reid officially took the lead in the Apollo bathroom brand, and Apollo has always enjoyed such a reputation as "China's top ten brands in sanitary ware" and "casual brand in leisure and bathroom".
Sixth, Tian Wei Ceramics: Decoration filial piety