In the several companies that the author interviewed, the responsible persons are all satisfied with the market prospects. In their opinion, the industry's development model is not determined by the company but by the market. The home industry is always a sunrise industry, and people will continue to pursue the quality and comfort of life. Just seven or eight years ago, people did not have the concept of integrated ceilings. Today, various styles of integrated ceilings have already appeared in the home store. The home environment will be continuously upgraded and household products will be kept fresh. Right now, the home industry is still just starting.
From a business strategy perspective, cross-industry integration can not only disperse the business risks of businesses, but also can avoid the future market fluctuations of a certain industry to a certain extent, and bring huge impact and losses to businesses, and it can also increase profit growth. point.
From a product perspective, after cross-industry integration, a huge product cluster can not only meet the needs of consumers, but also gather more customer resources for businesses. It can be said that cross-industry integration is one of the major ways for the building materials marketing industry to overcome bottlenecks in its development.
Although the market has great potential, it is also said that there are hidden dangers in the development of cross-border development. If you see blind investment in business opportunities, but manpower, channels, management, etc. have not kept pace with this kind of diversified development may drag down companies, the more cross-border projects, the faster, the faster you die. In this regard, a marketing director believes that if a category is crossed, competitors will change and the original pattern will change. Therefore, first of all, we must have a certain foundation, a professional after-sales service, and a technical system. If we do not have this foundation, cross-border definitely has a relatively large risk.
“In addition to integrating ceilings, we are also making bathroom cabinets, but more often we are in the tooling market or model houses. Strictly speaking, we only provide our customers with a series of products. There are no brands that specifically introduce bathroom cabinets and environmental protection stoves. The brand is based on strength, timing and risk analysis.In a system of 'cross-border' operations, of course, can expand the company's strength to meet more customer needs, but it can not be blindly impulsive, but in Steady progress under the framework of corporate strategic development."
Undoubtedly, the emergence of more products is a good thing for consumers first, but the products that cross the border development will inevitably cause such an impression. Originally, integrated ceiling brands have done environmental protection stoves, are they professional? Do product quality pass? Is the after-sales service guaranteed?
It is undeniable that in the face of undeniable facts, in the face of a growing home market, some companies that do not have the conditions will also enter the market. The “cross-border†or even “difference†completely will prompt some businesses to seek a breakthrough. For consumers, there are more choices, but they must have a pair of eye.
In the world of integrated ceilings, “crossing and crossing†is not entirely cross-border in the eyes of the industry, because technology, resources, and channels are all connected. However, from a profit point of view, the integrated ceiling products are already very mature, competition is fierce, and the profits are very meager, but there are still plenty of room for profit in other companies. Therefore, if we can seize the opportunity to integrate resources and broaden the field of building materials sales, we can not only capture market opportunities, achieve diversified operations, but also enhance the ability to resist market risks while expanding the market size.