First, brand soft press releases and hard advertising. This is the most basic way of network marketing. At present, integrated ceiling companies that have done a good job in network news marketing are mainly a few brands such as Jinding, Xingge, and Ding Shanmei, and they have begun to try to integrate network news communications. There are several major brands operating in ceiling companies. It can be seen that the brands adopting this marketing strategy are mostly national enterprises with a certain scale, strength, and popularity, or are integrated ceiling companies that are making every effort to build a nationwide marketing network; and for most small and medium-sized regional integrated small and medium enterprises Ceiling companies have not taken the step of network news marketing.
Second, the brand home page. Now some small and medium-sized brands have established specialized brand homepages for the release of brand news and the provision of corporate information. Users can view products, technologies and shop distribution maps through different links on the webpage.
Third, network activity planning. This is considered to be a relatively advanced level in online marketing. The amount of manpower and financial resources spent is not comparable to the first two. Compared to today's top of the "top of the heart, patriotic wall"; Vantage integrated ceiling "celebrate China 60 years, enjoy the 6-fold gift of Vantage" and so on. These activities either capture the interaction with netizens like the current top, or news like “shanzhai†and “counterfeit†attract netizens. The final result is to make the brand more widely known and influential.
Fourth, word of mouth marketing for forums and blogs, community marketing for QQ Group and SNS. Forums, blogs, and SNS have a relatively powerful function. Some relatively young users with similar preferences are active in certain specific online communities. At the sales level, they can already begin to organize group purchases through the Internet and directly drive sales. For example, in the online community, the discussion on the organization of decoration and integrated ceilings, or the establishment of a dedicated integrated ceiling QQ group, can not only directly perform product sales and promotion, but also the problems of investment within the industry and upstream and downstream industry cooperation. Seek a solution here.
In fact, both the construction and improvement of the brand's homepage, the launch of hard brand advertisements, and online news dissemination, thematic reports, or forum community promotion have gradually become a climate.
With the continuous progress of the times, various advanced marketing techniques have also been continuously discovered. More and more marketing techniques are gradually being perfected according to people's requirements. Nowadays, online marketing also gives unlimited opportunities to numerous dealers, and online marketing will also be an upsurge. Jiuzheng Building Materials Net is a large-scale website specialized in B2B e-commerce in the building materials industry and is willing to cooperate with you wholeheartedly.
The scope of online marketing is very wide, and not all companies must adopt the method in the case. In the integrated ceiling industry, businesses have also adopted different network marketing methods to promote.