In 2012, many small and medium cabinet enterprises will face the crisis of being eliminated.

As the saying goes, "make sales in high seasons and make brands in low seasons", how to make your brand rise rapidly in the "winter" has become the most important question for the person in charge of the company. Perhaps participating in professional exhibitions can help companies "winter" smoothly. In view of this, the third China (Guangzhou) Cabinet Exhibition organized by Asia-Pacific Media moved from Shanghai to Guangzhou Poly Exhibition Hall. This exhibition will be the best choice for cabinet enterprises to survive the "cold winter".

Use the accurate data of the exhibition to complete the blank market layout

More than 1,600 people from Asia Pacific Media, the organizer of the Cabinet Show, have conducted a 40-day large-scale survey across the country since November, and conducted a large-scale survey of household stores in cities above the county level. One of the main purposes of this market survey It is to find high-quality effective distributors for more than ten professional exhibitions of building materials and home building materials held by Asia-Pacific Media. In the first half of the year, the entire cabinet industry was in a low sales season. Exhibitors could use this period of time to complete the market platooning and complete the investment invitation of the target market through the full range of services provided by Asia-Pacific media.

Leverage the three-dimensional publicity of the exhibition to increase brand awareness

As the leader of industry media, Asia Pacific Media's biggest advantage is its ability to integrate resources extremely. Asia-Pacific Media has deployed more than 1,300 front-line employees in 367 prefecture-level cities across the country, accumulating huge customer resources, able to implement one-to-one invitations to professional buyers, and realize the professionalization, quality and maximization of buyers . At the same time, the Cabinet Show will also use the industry website cluster of Asia Pacific Media, 23 industry magazines and dozens of well-known media in the country to carry out long-term all-round and three-dimensional promotion of the exhibition to ensure that the exhibition is a household name.
As long as the participating companies can make full use of the exhibition promotion resources, they can quickly increase their brand awareness. With its strong comprehensive strength, Asia-Pacific Media will make the March Cabinet Show a powerful weapon for small and medium-sized cabinet enterprises to survive the winter.

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