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With the powerful influence of various media, there are more and more types of battles in various forms, ranging from territorial disputes between countries to small celebrities, and they are all invisible by Weibo. It was pushed to the public and formed a situation in which the whole people were onlookers. In addition to resolving disputes, the squadron has been given another important function—marketing or hype. Of course, shelling is another form of arbitrage, challenging a group of people with a single gun, or an industry, swaying like a tiger, for example Huang Ming. To be a "traitor" in the industry, and to anger "the unspoken rules of the industry" On August 10, Huang Ming bombarded the industry in the Sun Valley of Texas, exposing the "unspoken rules of the industry" and asserting that the "industry earthquake" is coming, this is the yellow in July. Another bombardment after the bombardment of the media. Compared with July, Huang Ming is more rational, no longer entangled in his own business development problems and other negative news, but instead points to the entire solar industry, and claims to be a "traitor" in the solar industry, and the solar industry. "Unspoken rules" are enemies. However, the size of this press conference and the level of media attention are not as good as before, because on the one hand, Huang Ming has already overdrawn the credit of the media, and on the other hand, because the social media does not understand the solar industry, the solar industry is also Not very concerned. But these can't affect anything, although doing so may lead to various speculations, and may also be attacked by peers, but Huang Ming still exposes two "hidden rules" at all costs: First, "the disaster comes from the sky." "Down", the solar bracket is not strong enough to cause the solar water heater to fall; the second is "fire burning even camp", the installation of electric heating exposed to the fire. On this basis, Huang Ming pushed the introduction of mandatory safety standards and increased supervision of enterprises. In addition to the more sophisticated wording and eye-catching, Huang Ming’s position is also relatively high. On the one hand, he stands for the consumer’s request, asking the solar industry entrepreneurs to have “morality†and standing on the solar industry. The height of reprimanding solar practitioners, you are too shameless, will ruin the industry. "Fake exposure, true marketing?" But some people think that these "hidden rules" are somewhat fussy, from the perspective of Huang Ming, more like fake exposure, true marketing. In fact, since Huang Ming claimed to "explore the unspoken rules of the industry," there are those who agree, and opponents have it. However, few people dare to face this topic because it seems more like a solar enterprise. A well-designed set, you can support it, but if you object, it may lead to the most violent counterattack, which means that you are hitting the gun. People can't help but think of the phrase that the decent character in the old movie often said, "I am destroying you on behalf of the people!" ". However, despite the exposure of such "hidden rules", the insiders are not surprised, because these problems are in line with Huang Ming's marketing methods in recent years. These contents are not new, but are "hidden dangers" that have been promoted and used. "Marketing", to inform consumers of various possible security issues, thereby promoting consumers' desire to purchase Huangming Solar. Hidden risk marketing has its positive significance to a certain extent. To put the safety issues that consumers are not paying on the table, let consumers who lack basic knowledge know some truth, which is also a useful supplement to the development of the industry, but Sometimes hidden marketing may lose its positive meaning because of "exaggerating the facts", leaving consumers with unnecessary concerns. Some insiders have begun to worry that this kind of publicity will mislead consumers. They think that the industry's problems are not as serious as Huang Ming said. The industry can develop to the present, it has already proved that consumers have accepted solar water heaters, and excessively exaggerating quality and safety issues will only scare consumers away from the enthusiasm of purchasing solar water heaters. . Some people have pointed out that the standard of misplacement is only a standard difference. Huang Ming is using his own standards to regulate other people's products. If 10 years in advance, using the standards of developed countries such as Europe and the United States to regulate the Chinese solar water heaters at that time, then solar water heaters will never have such a situation today. If mandatory safety standards are introduced, more manufacturers will be cleared out of the market by the policy, not the market itself. In fact, the current quality of solar water heaters can still find their own living space in the market, which is inseparable from market demand. The market itself is one of the best elimination mechanisms. In the past few years, small workshop-style solar manufacturers have been basically eliminated from the market in the past two years. On the one hand, the consumer spending power has increased, not only focusing on price factors, but also on the other hand. Because its products and services have not withstood the test of the market, such as product safety issues, after-sales service problems can not be resolved. The enterprises that survived the market competition can continuously improve the product and service system, and the forced implementation of the safe standard of brutal shuffling is not conducive to the active and fair competition of the solar market, especially in a period when an industry is still far from mature. Another interesting fact is that the price of Huangming solar water heaters on the market is on average higher than that of its peers. Therefore, some industry insiders have questioned that Huang Ming is just defending the over-priced of his products. The real purpose is still Is marketing. Rational analysis, the so-called unspoken rules of Huang Ming is just a double standard. Huang Ming uses his own standards to regulate other people's products, but does not use other people's price standards to regulate their products. Although low-price competition is not a competitive strategy worthy of promotion, problems such as market and consumption levels have always existed, and the ability to reduce costs is indeed a kind of competitiveness, and it is also conducive to rapidly forming industry influence in the market. Of course, quality issues are of paramount importance. So far, the quality problems in the solar industry have not been serious. Some quality problems are not due to manufacturers, but dealers and users are in the game between price and product quality. Caused by mutual compromise. The most important thing is that manufacturers must make necessary and real product descriptions for consumers in advance, and they must be effectively supervised to fully protect consumers' rights and interests. In addition, increasing the penalties for quality and safety issues is also a more effective means than mandatory safety standards. True or false unspoken rules? And also some people think, the existence of the solar industry "hidden rules", but Huang Ming said "hidden rules" hardly rule, the real power comes from the unspoken rules, rather than their own This is a time bomb that jeopardizes the development of the entire industry, but this is not exposed by Huang Ming, which can be seen from the recent collapse of the photovoltaic industry. On the surface, government subsidies have formed a win-win situation for both the people and the enterprises. In fact, they have harmed the enterprises. Enterprises under government subsidies have lost the incentive to reduce product costs, selling prices, and develop new products. The idea is to try to please the government to enter subsidies. List. The government has artificially lowered the price through the taxpayer’s money, helping the company to dump in disguise. With local financial subsidies, local governments with land and loan approval rights manipulate the market and use the government to regulate this “visible hand†above the “invisible hand†of market law. Local governments support the "star enterprises", ask for money to send loans, land on the land, and even various subsidies, various taxes and fees, free gift packages, etc., to quickly take up a company, and finally blow up The entire industry, resulting in overcapacity, these "feeding big" companies in addition to the main business can go to operate real estate, tourism, exhibitions and so on. It is true that subsidies in emerging industries and new energy industries are understandable, but the methods are too simple and rude, especially the opacity of the process leaves a lot of room for power rent-seeking, and the evil soil is destined to breed without good results. The photovoltaic industry has fallen on this road. The solar thermal industry still has a market base, and there are many small and medium-sized enterprises. It can also form a normal market competition mechanism. However, if these "hidden rules" are still suffered, it is estimated that it will become the next one. The photovoltaic industry is not far off.