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German brand share increased
Yesterday, the China Association of Automobile Manufacturers data showed that domestic auto production and sales in February completed 1,437,200 units and 1,354,600 units, a significant decline from the previous month and the same period last year. Among them, from January to February, the production and sales of automobiles were 3,311,700 and 3,389,100, respectively, up 14.1% and 14.7% respectively, showing a rapid growth.
According to the association, due to the influence of the Spring Festival holiday in February, automobile production and sales have declined. Judging from the situation of automobile production and sales in the first two months, the automobile industry has started well this year, and the overall market demand for automobiles is relatively strong. In terms of models, the growth performance of each model varies greatly (see table above).
It is worth noting that after the “reporting†in January, the start of the Japanese car did not seem to be strong. In February, Japanese cars fell more than 40%. In the month, the sales of German, American, Japanese, Korean and French passenger cars accounted for 19.9%, 12.1%, 11.9%, 9.5% and 3.5% of the total sales of passenger vehicles, respectively, compared with the previous month and the same period last year. Compared with the Japanese brand market share, the market share has declined to a certain extent, and other foreign brands have increased to varying degrees, among which the German brand has grown faster.
The reporter learned that the car has been announced on Sunday, and the sales volume in the first two months of this year has decreased compared with last year. Among them, Nissan was 174,000 units, down 14.1% year-on-year; Honda was 79272 units, down 4.1%; Mazda was 29,501 units, down 19.4%; Toyota was 108,800 units, down 13.3%.
In order to "recover" the gap lost to competitors, especially German and Korean, Japanese cars have increased their investment in new car listings or sales this year. The reporter learned from Guangqi Honda yesterday that the company plans to launch large-scale promotions nationwide from March to April, including car mortgage discounts and the introduction of all returning customers who are entitled to insurance coverage.
Some luxury car sales fell
Luxury cars also saw new trends in sales last month. Among them, Audi’s sales in China in February fell 3.5% year-on-year in China, ending its continuous growth. In addition, according to media reports, Daimler’s sales in China fell by 47% last month, and only BMW achieved a 3.2% increase.
According to Audi's statistics, due to seasonal factors, sales in the largest single market in China (including Hong Kong) declined in February. Audi sales in China were 30,268 units in the month, down 3.5% from February last year. From January to February this year, Audi's cumulative sales in China was 67,946 units, an increase of 16.0% year-on-year.
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Abstract On the 11th, according to the statistics of China Association of Automobile Manufacturers, due to the Spring Festival holiday factors, domestic automobile production and sales in February fell sharply, and Japanese cars recorded a year-on-year decline of 40%. However, in the first two months, domestic automobile production and sales have achieved "open...
On the 11th, according to the statistics of the China Association of Automobile Manufacturers, due to the Spring Festival holiday factors, domestic automobile production and sales in February fell sharply, and Japanese cars recorded a 40% year-on-year decline in sales. However, in the first two months, domestic automobile production and sales achieved a “open doorâ€, with a year-on-year increase of more than 14%. A Japanese car manufacturer said it will start a nationwide big promotion this month and next month.