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In the past, the buyer's electricity was a single-family house to go to the mall to buy, and one by one to buy separately, now, more marketing methods, consumers in order to benefit, a few home appliances to buy together, and choose holidays or offers the date of purchase, and some even participate in the purchase online buy mode, which reflects the modern service marketing, so that consumers get the best, most satisfying products and professional services.
After years of development, the stone industry has changed from a single artificial stone exhibition hall and simple buying habits to the current real-life demonstration and experiential buying habits. The merchants are also trying every means to improve sales services. With the improvement of consumers' consumption awareness, they have higher requirements for design effects and decoration styles. They are pursuing their own individuality and are looking for design and construction of decoration companies. However, many consumers are not convinced of the decoration company's work, high fees, especially the material rebates, making the owners skeptical. Smart owners understand the market even to the market, some consumers directly find the decoration company is only responsible for the design and construction, materials designated by the owner or to the market to buy their own, the formation of this phenomenon has become common.
Stone market expansion service is the key
In order to meet the wishes of consumers, many stone merchants have begun to innovate, improving on the product , on the display or on the supporting services, in order to increase the retail share. Up to now, stone marketing has changed a lot. The merchants have worked hard in designing and displaying, and thoughtful and considerate in terms of service, so that consumers can get "prestige" service. They are learning to sell themselves, start to understand what consumers need, start to study consumption habits and consumer mentality, and begin to solve problems for consumers. They also come to the door to provide services, understand the situation and maintain guidance.
The author and the consumer learned: "The service is much better now. I just wanted to come over and look at the product , but I was impressed by the truth service of the shopping guide. Sometimes the transaction is successful, but I also handed in a few friends in the stone industry. ". They also said: "Sometimes to buy a product is to buy a service, feel good to buy, the actual requirements for the product is not so high, Guan Jian is to get the enthusiasm and respect of the other party when buying, when someone is concerned and has problems The quick solution is satisfied." Through the hearts of consumers, we should think that more care and more love, professional services will have a real return. Stone sales are no longer the cold shopping store in the past. It should be rich in stone culture, with real-life display and application effects, professional guidance shopping and sincere service attitude, so that the stone industry can develop healthily.
Visiting the major stone markets , found that big brand companies pay more attention to services, courteous to others, and solve the real decoration troubles from the perspective of the guests, but most small brands can not achieve such effects, product quality and display applications are not So satisfactory, the service attitude can not keep up, the ratio of the two, it will affect the effect of the transaction. As a highly competitive stone marketing, we have made more efforts in management and marketing, product quality is guaranteed, service quality is improved, and market competition is a good advantage. Focus only on product quality rather than focus on service, or pay attention to product quality and service can not keep up, these will hinder the healthy development of enterprises, and only the good product quality, brand image erected, marketing services in order to follow up the corporate help. The most popular service marketing nowadays is group buying. It is a group buying activity that integrates joy, shopping, eating, swimming and playing. It embodies the innovative consumption patterns and living habits of consumers. At present, many companies are implementing, the effect is good, it is recommended that enterprises in the operation mode more innovative and more affordable is the final winner, the quality of stone is very important, but stone enterprises should also pay attention to the service.
Abstract The continuous advancement of technology and life, people's purchase of products has also improved, the purchase of natural stone products is also very important, but stone consumers are also paying attention to the after-sales service of stone. In the past, the buyer's electricity was a single-family household to go to the mall to buy, and one by one...
The continuous advancement of technology and life, people 's purchase of products has also improved, the purchase of natural stone products is also very important, but stone consumers are also paying attention to the after-sales service of stone .