Recently, the media meeting of Shunde Furniture Brand Alliance was held in Guangzhou Pazhou Exhibition Hall, Zhu Changling, President of China Furniture Association, Li Deying, General Manager of China Foreign Trade Guangzhou Exhibition Corporation, Wang Ke, President of Guangdong Furniture Association, Li De, President of Shunde Furniture Association Zhou Zhenyang, chairman of Shunde Furniture Brand Alliance, attended the meeting and delivered speeches respectively.


Zhou Zhenyang, chairman of the Shunde Furniture Brand Alliance, pointed out at the meeting that the creation of the Shunde Furniture Brand Alliance is a sign that Shunde Furniture is moving towards the brand era. The future development of the Shunde Furniture Brand Alliance will mainly focus on brand development, exhibition development and store cooperation. He said that the establishment of Shunde Furniture Brand Alliance means that Shunde Furniture will unite in the future, through the leading group march, integrate the advantages of the value chain, promote the construction of Shunde regional brands, and promote the overall development of the industry. At the same time, the brand alliance will also integrate internal forces, conduct more extensive and deeper cooperation with various conference and exhibition partners, reach a strategic cooperation agreement, and create a broader domestic and foreign market space for Shunde Furniture. Under the current situation, the Shunde Furniture Alliance brand will mainly target third- and fourth-tier cities in China, strengthen the close relationship and strategic cooperation with the dominant home furnishing stores in the country through "struggle to attack, seize the terminal", open up the market efficiently and open the Shunde furniture industry The overall market space creates greater industry benefits.
At the meeting, Zhu Changling, chairman of the China Furniture Association, delivered an important speech. He said that when Chinese furniture encounters various crises, the establishment of the Shunde Furniture Brand Alliance will help it achieve overall improvement of the industry's regional brands and the expansion of channel strength. Play a huge role.
Wang Ke, president of the Guangdong Furniture Association, expressed his full confidence in the Shunde Furniture Brand Alliance to promote the development of the Shunde furniture industry brand. He also pointed out that the true development of brand alliances does not depend on formal alliances, but on the unity of the alliance members, the mutual communication of the greatest extent, and the victory through design, product, quality and service.

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