To create a classic Dongguan Meixin home center will be fully upgraded

Recently, it was learned that in the face of the current complex and severe economic situation, Dongguan Meixin Home Furnishing Center has made major measures to adjust product structure and upgrade stores, aiming to build Dongguan's first boutique building materials home shopping mall.

According to Liu Shitong, deputy general manager of the department store management department of Meixin Home Furnishing Center, the adjustment of the store this time is relatively large, mainly due to the complex environment of the market and the surrounding business district, a new initiative taken by Meixin Home Furnishing is also optimistic about Dongguan. The potential demand for high-end building materials in the consumer market, this move will transform Meixin Home Furnishing Center from a one-stop home shopping mall into a more professional and accurate positioning of high-quality building materials home furnishing centers.

It is reported that since April, Meixin Home Furnishing Center has started to upgrade and guide furniture merchants, and the investment promotion of new categories has also begun. In mid-May, Meixin will completely renovate the third and fourth floors, and will create a comfortable and pleasant shopping environment as the theme. A leisure area will be set up on each floor, and the channels, lights, and accessories will be more humanized , Highlighting a stylish and elegant shopping environment. This adjustment and upgrading work is expected to be completed by the end of August this year.

Liu Shitong said that after the renovation, Meixin is positioned as a "boutique building materials home center". The first floor will mainly operate bathroom and ceramic tiles. The third floor will be built into Dongguan's first cupboard and wardrobe experience hall. The fourth floor will operate wooden doors, wooden floors, curtains, Hardware, etc., can accommodate a total of about 150 brand merchants. "We focus on introducing domestic and foreign first-line brand building materials, and strive to build the most high-end and most fashionable building materials home shopping center in Dongguan." The adjusted and upgraded store is not only working on hardware, but also Pay attention to the improvement of software. The upgraded store of Meixin Home Furnishing Center will fully implement the "shopping management and management model", and will implement a new model of unified image, unified cash register, unified marketing promotion, unified after-sales service and unified management.

It is understood that after the adjustment, the rent of Meixin Home Furnishing Center will continue to maintain the status quo and provide merchants with a certain rent-free period discount. At present, several domestic and international first-line brands are optimistic about the future advantages of Meixin and are negotiating cooperation matters.