Two Tips for Sanitary Ware Enterprises to Retain Distributors

How to cultivate and retain distributors in sanitary companies? In addition to the competition between product quality and product brands, there is also competition among distributors. Especially since the sanitary ware went to the countryside, how can sanitary companies retain distributors? This issue has become the focus of bathroom companies.

The manufacturer service platform should follow it. Since the market must be meticulously cultivated, sanitary ware manufacturers should master the network of channels and better serve end customers. In the past, there was only one province in the province, and only one office could be set up in the provincial capital. Now that the service area is more clear, the service platform of sanitary ware manufacturers must be more detailed, and the operation becomes a real "precision camp."

At present, with the gradual saturation of the first-line market, most sanitary companies have started to sink their marketing channels into secondary and tertiary markets. However, channel sinking will not be completed quickly. It is necessary to quickly establish a marketing team, stabilize the current market, and produce effects.

To cultivate a loyal dealer for this sanitary ware company is imminent:

From the previous focus on supporting the general generation, with the overall generation as the core of the policy, it has become a sanitary distributor that directly supports the secondary and tertiary markets, and its own service organization platform directly implements all policies and allows its own sales policies to reach each directly without reservation. Dealer to ensure the completion of sales tasks. At the same time, according to the platform's timely information feedback, more quickly and more specifically formulated in line with the local sales policy.

Pay attention to the overall quality of dealers to improve the overall quality of sanitary ware dealers in the second and third tier cities. Compared with the distributors in the primary market, there may be some disparities in the strength of various aspects. They may have been only a third-tier wholesaler before, and they have no promotional ability. No management capacity, no market development capability, and insufficient overall upgrade capacity. This requires manufacturers to start with the corporate culture of sanitary ware, and assign personnel to support and guide the dealers' ability to improve management and market development. If sanitary companies can provide regular training for dealers, help distributors improve their overall quality, and enhance dealers' self-hematopoietic function, they can stimulate distributors' enthusiasm, loyalty, and self-development ability so as to achieve a win-win situation with the company. .