Overcapacity is not a new thing Ceramics did not imagine bad

Recently, Tangshan Ceramics Co., Ltd. succeeded in “removing hats” after reorganization of assets and renamed Tangshan Jidong Equipment Engineering Co., Ltd., which caused an uproar in the industry.

Coupled with the frequent appearance of corporate failures in the near future, the future development trend of the ceramics industry has attracted much attention. Some industry people exclaimed: “The ceramics industry has entered an era of avalanche.” In this regard, Qin Zhanxue, vice president of the China Building Materials Distribution Association, disagreed. He said that there are indeed many difficulties in the ceramic industry, but the failure of enterprises is the performance of the survival of the fittest and can play a role in promoting the industry. In the current situation, ceramic enterprises should do a good job in energy conservation and emission reduction, which will promote the transformation and upgrading of the industry. At the same time, thinning ceramic tiles and ceramic curtain walls as new products will bring new development opportunities to the industry.

Overcapacity is not new

Zhong Bin, Secretary General of the China Building Sanitary Ceramics Association, stated at the 2012 Beijing Ceramic Sanitary Industry Summit held at the end of July that due to the regulation of the property market, many ceramic sanitary ware companies were underemployed and the contradiction between overcapacity was highlighted. "If you look at the market demand last year, the current production capacity of the Taowei industry is about 10% to 15% of excess."

Overcapacity is not new in the ceramics industry. “In fact, as early as six or seven years ago, the ceramics industry already had excess capacity,” said Qin Zhanxue.

Regarding the reasons for the overcapacity in the ceramic industry, he believes that the ceramic industry is different from the cement and glass industries in that the entry threshold is low, but the international demand is large. Sui Bin also said that the deep-rooted reason for the oversupply of the ceramics industry lies in the “four trillion” stimulus plan announced at the end of 2008, which has made the country’s ceramic production areas flourish.

"Over the years, China's ceramic products have accounted for half of the international ceramics market. With the outbreak of the economic crisis in 2008, the global economic development slowed down, the demand for overseas markets decreased, coupled with the impact of the European debt crisis, so that ceramic exports are affected. Serious impact.” Qin Zhanxue said that in terms of domestic sales, due to the impact of real estate control policies, the demand for household products has plummeted and overcapacity is inevitable after rapid expansion.

The development of the industry is not too bad

The industry believes that the ceramic industry has entered an avalanche era. In this regard, Qin Zhanxue said that in the recent period, the downturn in the market and the difficulties in the survival of building materials companies are indisputable facts. However, for the ceramic industry, it is not as bad as it has been.

Relevant statistics show that from January to June this year, the output of architectural ceramics of enterprises above designated size reached 4.23 billion square meters, an increase of 1.5% year-on-year; the output of sanitary ceramics reached 71.37 million, a year-on-year decrease of 13.5%; the export value of architectural ceramics exports It was 4.431 billion yuan, a year-on-year increase of 9.3%. From January to May, architectural ceramics realized a profit of 5 billion yuan, a year-on-year increase of 44%.

“From this point of view, the development of the ceramics industry in the first half of the year was not bad.” Qin Zhanxue said, “With the pressure of the economic crisis and anti-dumping, ceramic companies quickly shifted their trade direction to ASEAN, Africa, South America and other regions, and became steady. The key to development."

In May, the ceramics industry also witnessed a phenomenon of “decrease in volume”. “This shows an increase in the added value of products,” said Qin Zhanxue.

For the scene of the frequent closure of ceramic enterprises, Qin Zhanxue believes that it is the survival of the fittest under the conditions of marketization of the industry. "Different from the cement industry and the glass industry that require national policy control, ceramic enterprises have promoted the development of the industry between the new opening and closing."

In addition, he also said: "In the current situation, low-carbon environmental protection, energy-saving emission reduction is still the development trend of the ceramic industry."

New products lead the industry

As a new force in the ceramic industry, thinning ceramic tiles and ceramic curtain walls are sought after by the market.

At the end of last year, the Ministry of Industry and Information Technology released the “12th Five-year Development Plan for Building Materials Industry” and five sub-plans, which required the building and sanitary ceramics industry to actively promote thinning and reduction of processes and products. This policy is undoubtedly a good news for ceramic companies that are boldly trying to produce thin plates and thin bricks.

According to reports, ceramics industry will gradually promote the plan to reduce the thickness of tiles by 10%. “Thinning the thickness of ceramic tiles can not only reduce the energy consumption during production, but also reduce the cost of the company, which in turn reduces the product price,” said Qin Zhanxue.

Recently, under the ravages of typhoons, the glass curtain walls of many buildings have been affected and even damaged. As a new type of product, the ceramic panel curtain wall brings new opportunities for development in this field by virtue of its own characteristics, and the ceramic industry also has a new trend due to the development of commercial real estate.

It is understood that the clay wall as the main raw material of clay, green, no radiation, will not bring light pollution. At the same time, the ceramic plates are rich in color and have good durability. They can meet the requirements of architects and owners on the color of the external walls of the buildings and achieve the decorative effect of the stone on the exterior.

Recently, the "Announcement on the release of the industry standard "Technical Specification for the Application of Architectural Ceramic Sheets" issued by the Ministry of Housing and Urban-Rural Development shows that the "Technical Specification for the Application of Architectural Ceramic Sheets" is an industry standard and will be implemented as of August 1, 2012. This will help guide and regulate the entire emerging industry, and it will promote the future development of ceramic facades.

Qin Zhanxue told reporters that thinning ceramic tiles and ceramic plate curtain walls in China are still in the initial stage, and the technical threshold is low. Under the current situation, enterprises must accurately position themselves, conduct market research, and continue to introduce advanced technologies and products so as to prevent blind expansion.