This summer vacation is particularly lively because of the World Cup. As the venue of the event, Brazil has attracted worldwide attention. Marketing of related industries will naturally not miss this sports feast. The furniture industry will obviously be an important market participant.

Not only is this year ’s World Cup held in Brazil, but also the 2016 Olympic Games will be held here. It is reported that Brazil has an accelerated economic plan, part of which is to build houses for low- and middle-income people. The 2014 World Cup involves 12 cities. In this 12 One city will invest $ 1 billion in new hotels, and a city in Rio will have to build 30 new hotels with 30,000 rooms, and the demand for furniture from the construction of these houses will be a big cake.

As a fast-growing industry in China, the furniture industry has always been at the forefront of marketing. In order to cope with the lack of growth in the European and American markets, more and more domestic furniture companies have turned their attention to emerging markets such as Eastern Europe and South America. Family. Brazil is the largest piece of cake in South America. If the Chinese furniture industry can achieve good development in Brazil, then the market here is not only Brazil, including surrounding Argentina, Peru and other countries will also become the target of Chinese companies.

When the Chinese furniture export market fell sharply in 2013, especially in the North American and Japanese markets (the Japanese market has fallen out of the top ten), the development of the South American market by Chinese furniture companies has become an important outlet for overseas development.

Of course, Brazil can't just watch the market being divided by other countries and do nothing. On the contrary, the Brazilian government will take some measures to protect local companies.

Due to the recent slow economic development in Brazil, the government will extend the tax cuts for the furniture and automotive industries until the end of this year. In Santa Catarina, one of Brazil's largest furniture producers, furniture manufacturers here are confident of exporting furniture to the Middle East. Among them, some furniture manufacturers have successfully penetrated the markets of the UAE, Kuwait and Saudi Arabia, and are expected to penetrate the markets of other Middle Eastern countries, such as Qatar, Oman, Jordan and Bahrain. The national income of these regions is relatively high. High, consumers prefer the solid wood furniture produced in Brazil.

From "business sitting" to joining trade fairs and going abroad, furniture companies are also undergoing adjustments to their operating models. In addition to focusing on improving product quality, they must also work on channel marketing and brand building.

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