Flooring Enterprise: Consumption "Her Times"

Today, women have become the main force of consumption. Whoever can attract them will be able to become an important winner in the floor market competition. Therefore, winning the favor and love of female consumers has become an important goal for the competition of floor companies. While gaining consumers' favorite, floor companies should also conduct scientific research on women's consumer psychology and consumer behavior in a timely and scientific manner so that companies can accurately market their positions and make effective marketing decisions.

First, the commodity "her"

As the saying goes: “Women’s business will not lose money.” This business-speaking slang is no longer a patent for cosmetics and fashion. Today, women have grasped the purse. Whoever grasps the consumer psychology of the female consumer will own it. Potentially unlimited business opportunities. Therefore, in this “her era” of consumption, the products of floor companies should be “her”, that is, try to “fight” women who hold the “decision-making power” of consumption.

1, commodity "fashionable"

God created a woman's face, and a woman gave herself a face. Women are fashion worship animals, enjoying life and pursuing fashion, so when they buy products, they focus more on product design. They want to use the effect of beauty and hope to use it. Popular, fashionable, novel, and exotic products emphasize the uniqueness of the self.

2. Commodity "feminization"

It is the product that satisfies the “subdivided” market of female consumers as much as possible, and tries to satisfy the aesthetic taste of female consumers.

3, goods "affordable"

For "home life" products, many female consumers are "preoccupied", so the product in the packaging specifications, product prices, product efficacy and other planning and design, try to give them the feeling of "economic, affordable" in order to increase product sales force . This phenomenon is particularly evident in China's second-tier and third-tier female consumer markets. Flooring companies need to study and respond.

Second, the terminal "she"

Female consumers are not only meticulous in shopping, but also pay more attention to the "shopping environment." Some special circumstances will also stimulate consumers' desire to purchase. Therefore, businesses try to “her” as much as possible in the terminal channels and product displays to attract female consumers to come to shopping and make more purchases.

In the store, "product display" is the silent transmission and promotion, the level of means, will greatly affect the product's sales capacity. In the “her era” of consumption, merchandise display should consider the characteristics and needs of female consumers in display height, color matching, display style, lighting, and decoration. Moreover, the pursuit of beauty for women is endless, so the “merchandise display” in stores needs frequent “new faces” to attract customers. "I perceive" is the final temptation of the terminal, such as apparel products, as far as possible to show the product to female consumers through the models - women's desire to buy is influenced by the intuitive sense, and it is easy to generate purchasing behavior due to emotional factors.

Third, promotion "her"

On the rational and pragmatic side of women's consumption, when floor companies promote their products, they must use regular promotional methods such as “buy gifts and discounts” to attract female consumers to purchase desires and try to satisfy their consumer psychological needs of “willing to live”.

The irrational and impulsive aspects of women's consumption, the floor companies in the product promotion, the company shopping guide must give full play to the "three-inch tongue is not bad", to break through the characteristics of women's consumption "easily affected by others", shopping guide try to use "from the stars" (Star) strategy, praise her more, we must allow consumers to personally experience, and finally in the "half a dream" state of self-sufficiency.

Fourth, spread "her"

In China's market consumption “her era”, media communication has also evolved into “her”—women's attention to various types of media advertising is higher than that of men, and their sensitivity to advertisements is generally much higher than that of male consumers. Therefore, the flooring companies naturally need to study and face the spread of “her”.

1, TV broadcast "she"

TV is still the most important communication at present. Enterprises are consuming “Her Times”. Branding, product promotion and promotion are still highly dependent on TV advertising. Therefore, the selection of TV dramas, variety shows, emotional programs, family life programs, and other advertising, can effectively obtain the female consumers' ratings and advertising purchasing power.

2, flat transmission "her"

In terms of magazine/newspaper dissemination, women are interested in entertainment and leisure magazines. Flooring companies should be more likely to vote for her.

3, the network spread "her"

"Swipe card online shopping" has become a new way of modern women's consumption. Therefore, the advertising dissemination of floor companies must "her" the "woven network."

4, the terminal spread "her"

Regardless of whether it is television broadcasting or graphic broadcasting, it is ultimately decided that the terminal is to be purchased. Therefore, conducting “her” communication in outdoor or store terminals will greatly increase product sales.

In short, in this “her era” of consumption, the floor companies must grasp the market demand of female consumers, new market opportunities and market development trends, so that companies can take precautions in the market competition and achieve greater success.