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In today's marketing, the advertising touch all-in-one has become an important part, especially in the outdoor environment, it is more and more dependent, and more and more mature in application, began to focus on the traditional propaganda platform Online integration, such as social media, television, radio, etc. Outdoor advertising touch all-in-ones are becoming part of the standardization of corporate marketing planning.
With the rapid spread of personal mobile terminals represented by smartphones and tablets, the impact of the Internet on people's daily lives has been freed from the constraints of the indoor environment, and the tentacles have been extended to the outdoors, and digital information has been everywhere. It is in this big environment that the outdoor digital advertising has ushered in an outbreak. Relevant agencies predict that by the end of 2016, the transaction volume of outdoor digital advertising will grow to 4.2 billion US dollars. This provides sufficient market space for the application of outdoor advertising touch-one machine, so that advertisers have to consider the meaning of their existence in marketing planning.
Compared with indoor advertising, outdoor advertising has an unparalleled advantage, that is, the "vision" is more open, and each passing person is the object of information push, which fundamentally broadens the scope of information publicity. Of course, in order to achieve the desired results, people are “visible†is the primary premise, and the outdoor advertising touch-one machine with large screen display, flexible information update and real-time feedback is undoubtedly an excellent choice. Related studies have found that 49% of people will clearly remember the information obtained from the display of the advertising touch-one machine in the past 30 days. With the outdoor advertising touch-one machine, the efficiency of outdoor advertising will be greatly improved, and the effective integration with the entire marketing program will have a dual support for the branding and sales of the company.
For example, the networked features of the outdoor advertising touch-one machine can be combined with the realization of popular online shopping, online promotion information release and time-limited spike activities, through exciting video, pictures or extremely explosive information playback, Attract consumers and stimulate their shopping desires. As long as it is done properly, this kind of propaganda model will have an immediate effect on sales promotion. Some surveys have found that nearly 23% of consumers who did not have a purchase plan will have temporary information after seeing the advertisement information displayed on the advertising touch-one display. consumption.
Consumers are the core part of the outdoor advertising value chain, and the outdoor advertising touch-one machine, through 7x24 hours of continuous operation, more creative design and flexible installation, under the established conditions, this core value utilization rate is enlarged. Thereby effectively improving the return rate of marketing planning. For most companies, outdoor signage is not the only advertising and marketing platform, and the integration of outdoor advertising touch-one elements into marketing programs has become a trend driven by the digital tide. It provides a new way of thinking for business operators, and in the long run, it is conducive to the control of corporate marketing costs.
The above content is provided by Shenzhen Xunbao Jueneng Technology Co., Ltd., and Xunbao Gathering has been committed to research and development of outdoor display systems. Its outdoor advertising machines are widely used in commercial, municipal, public transportation and other fields!
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