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In recent years, the wooden door hardware industry has seen significant growth in size, influence, and technological advancement. However, with an increasing number of manufacturers entering the market, the industry is now facing a serious imbalance between supply and demand. The sheer volume of producers far exceeds actual market needs, leading to intense competition among players.
What's more concerning is that many manufacturers lack true innovation and long-term development strategies. Instead of investing in research and development, they simply copy existing designs, resulting in products that are nearly identical across brands. This homogenization has led to a saturated market where competition is driven primarily by price rather than quality or uniqueness.
Currently, the brand models adopted by hardware manufacturers can be broadly categorized into two types: professional brands and system brands.
Professional brands typically focus on producing specialized products, such as specific door hardware components. These brands often benefit from efficient production, cost-effectiveness, and strong R&D capabilities. However, their product lines tend to be limited, making it easier for competitors to replicate their offerings. In retail settings, these brands often struggle to gain visibility, as they can only occupy a small space on a wall. As a result, their brand image remains weak, and they are easily overshadowed in the competitive landscape.
On the other hand, system brands offer a broader range of products, including door locks, engineering hardware, handles, door control systems, and bathroom accessories. These brands usually operate through specialty stores or in-store shops, which help build a stronger brand presence. With a complete product lineup, they can meet customers' one-stop shopping needs and streamline procurement for both retailers and project companies. Additionally, the complexity and brand identity of these systems make them harder to imitate, giving them a competitive edge.
In today’s fiercely competitive environment, wooden door hardware manufacturers must continuously expand their product portfolios, enhance their manufacturing processes, and add value to remain relevant and successful in the industry. Only by evolving and innovating can they stand out in this crowded market.