The Pearl River Delta is a large industrial base with a high concentration of furniture industry. Design, manufacturing and marketing are at the forefront of the market. When shopping malls are gradually difficult, many useful innovations have emerged. In Guangzhou, Shenzhen and Dongguan, there are a number of shopping malls trying to create a home life shopping park or a new social space. The shopping function undertaken by the furniture business place is infinitely enlarged, and a series of functions such as shopping, catering, leisure, socialization, etc. are integrated, and the shopping mall carries out multi-format operation. A furniture store in Dongguan not only introduces clothing and hotels, but also introduces the home appliance chain giants. Experts said that the structural adjustment of furniture shopping malls is imperative. In the future, in addition to the better and better hardware, each family's lifestyle and cultural taste will have higher and more individual requirements, which will prompt the store. The business scope is wider and more. In addition, many shopping malls in Guangzhou and Shenzhen have changed their business methods of rent and management fees only, but they have cooperated with enterprises to cooperate, factory decoration, distribution, shopping mall sales, and factory sharing. No rent and management fees, shopping malls Part-time dealer. It is understood that the current low-end products are the mainstay, but the building materials sales are more.

In addition, some shopping malls deviate from the mainstream consumption areas in the city center, planning shopping malls in the suburbs or suburbs. In a certain number of chain stores in Guangdong, a certain furniture store has developed rapidly in recent years, many of which are opened in the suburbs. Attracting consumers with large advertising investment and relatively low prices. Of course, in the suburbs, the environment is better, the cost is lower, and it can be made into a comprehensive living business district of leisure, vacation and shopping. At present, it is understood. In the suburbs, in addition to the giants such as JSWB, most of them are mainly low-end and low-priced.

In the past, the market was mainly the competition between stores and stores. It was the “block” and the scale. The only killer was the “price war. All the stores and merchants paid attention to the quantity in terms of promotion. Now the mall has to compete with e-commerce, and independent home. Competition in the experience hall, even competing with real estate companies, at the same time, consumers now become more rational when they consume, and at the same time need more sensibility and feeling than ever before. This new consumption behavior requires the mall to introduce new business. Ideas. Multi-businesses are in mutual contact, and quality service has made a big break in the change. Of course, every store has a lot of different situations. The judgment and grasp of future trends are different, and there will be different adjustment strategies. In the end, the store needs to tap the new consumer trends and guide consumers to consume rationally and healthily. No matter which kind of attempt, the function of the home store is changing, not just the place to sell furniture. More to become a living space, the concept of home, the feeling of home.

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