Integrating the activities of the ceiling industry, following wave after wave, confronting serious homogenization products, finding out the selling points of their products reasonably, and using the selling points to impress your users is an important point in the current integrated ceiling sales.

Why does the integrated ceiling guide buyer have such a big misunderstanding of the use of selling points? What is the essence of selling points? Through the analysis is not difficult to find mainly the following four reasons.

Sometimes the characteristics of the product are many, but which one can best impress customers and make them eager to buy it? This is the key to the use of selling points.

  

What are the customer's needs? How can we solve the problem in the selling point of integrated ceiling products? In the actual ceiling sales work, we often use a method called "trinity inquiry" to ensure the accuracy of our selling points.

First of all, judge the customer's taste.

Human taste and culture are closely related, is nothing more than elegant, popular and vulgar. Second, analyze the customer's needs. To see which level the customer's psychological acceptance price is, what kind of home improvement style they like and what kind of product style they like. Finally, understand the customer's position, such as the progress of home improvement, home layout, and so on.

  

Through the "three-point" analysis, we can discover whether the customer's implicit demand is a general functional demand, a perceptual emotional demand, or a rational price demand.

People's needs are like icebergs on the sea. Unseen needs are hidden beneath the surface of the water. Excavating the needs of customers and your products can impress customers. What are the main needs of customers?

General functional demand points: the style of the product, whether it is environmentally friendly, whether there is a price concession, whether the function is practical, and whether the material technology is reliable.

Emotional emotional demand points: Integrated ceiling brand awareness is not high, integrated ceiling brand image is not fashionable, there are not many integrated ceiling brands, integrated ceiling brand reputation, design philosophy is unique.

  

Reasonable price demand points: How about the payment method, whether the return is convenient, whether there are perfect after-sale terms, whether the integrated ceiling quality is reliable, and whether the electrical appliances are safe.

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