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Due to a growing scarcity of raw materials, the price of wooden furniture has surged dramatically in recent months. To counter this rising cost, many furniture manufacturers have adopted various strategies, such as exploring new sources of timber and enhancing their brand's after-sales services, aiming to maintain competitiveness while managing expenses.
"Wooden Furniture Prices Soar"
"How can the price of wooden furniture be so high now? The same product is 15% more expensive than last year, and the prices are increasing rapidly," sighed Miss Yang, a customer looking for a wooden wardrobe. According to reports, the prices of wooden furniture in major furniture stores across Beijing have significantly gone up. The main reason behind this trend is the ongoing shortage of timber resources.
Southeast Asia, Africa, North America, and Russia have traditionally been China’s primary sources of imported timber. However, due to factors like reduced forest resources, stricter national policies, fluctuating exchange rates, and higher transportation costs, the supply of imported wood has become increasingly limited. Industry experts explain that following the implementation of natural forest protection projects and the ban on logging in certain areas, the availability of suitable wood for furniture production has declined. Provinces such as Jilin, Yunnan, and Guangxi—major wood-producing regions—have seen a significant drop in output, making the supply tightness even more evident.
"High Prices Lead to Overcapacity"
As furniture prices continue to climb, consumer interest in purchasing has begun to wane. Many buyers are now taking a wait-and-see approach, resulting in lower sales of high-priced furniture. Meanwhile, some manufacturers, anticipating further price increases, have started stockpiling materials, leading to a rise in inventory levels and creating overcapacity within the industry.
According to the reporter, Chinese furniture has long relied on its competitive pricing to gain market share. This price advantage has helped establish a strong presence in the global market. However, with the continuous rise in wood prices, furniture costs have soared, weakening the traditional cost edge that once made Chinese furniture highly attractive internationally. As a result, the country’s furniture industry is facing a decline in international competitiveness and a shrinking market share.
To adapt to these challenges, many companies are actively seeking alternative timber sources and focusing on improving customer service and brand loyalty. These efforts aim to not only stabilize costs but also strengthen their position in both domestic and international markets.